About us

Effluz (Preemies & Twins) was born from the experiences of two Panamanian parents, after 6 years of marriage, losing three pregnancies, two of them abroad and then the birth of our twins, Camila and Gael. They are the inspiration for everything, they were born at 6 months of gestation, that is, 26 weeks of pregnancy. And yes, as you can imagine it was stressful, beautiful and a very strong experience since at birth they weighed 2 pounds, as you can see here:

They, our family and friends were the strength we needed to move forward.

Going through this situation definitely changes your life and gives you a new perspective on what really matters and how you want to live your life. It was important to us that our children had what they needed to survive and have a good quality of life. This was really difficult at times because in Panama it was difficult to get clothes of the right size, specialized pillows, medicines and other products necessary for premature babies and twins. This was what really marked the experience, not being able to find anything close and quickly, because with premature babies every day is a battle and there is no time to waste.

In 2016 we opened our physical store in Paitilla, it looked like this:

Our store was designed with a lot of love and applying our personal experiences to provide you and your babies with the warmth and understanding that parents of premature babies and twins need so much. Taking care of two babies at the same time is another difficult situation to cope with without the right tools. That is why at Effluz we have products that we have tested at home with our own children and that we know work. When you have twins, it is not about buying more, but rather knowing what and how much to buy.

Besides that, we also have products for healthy full-term babies, infants, kids and parents, we not only specialize in premature baby clothes and twins products.

A very important point in our journey with premature babies and twins was the lack of informative talks like those given to families of full-term babies. That is why we have a space for talks and workshops on these topics. We know that having two babies at the same time is very nice, but it is also difficult, so our first piece of advice is to enjoy every moment as a family and take things easy.

Coming home every day and seeing two miracles really makes you wake up wanting to make a difference in the world.

Then, in 2018 we moved to a house in a commercial area in El Dorado and finally decided to become an online store to spend more time with our family and just a few months ago the pandemic started, so we saw that it was a good decision to be online, which does not mean less work, we promise that we will do our best to provide you with functional products and services for your lives.

In 2022 we decided to change our image and after months of work we finally relaunched Effluz in 2023.

We are the official distributors of the Roshambo brand of earrings for Panama and we are constantly looking for new products and services.

To learn more about our history you can follow our Blog .

We are with you.

With love,

Taylin & Giovanni

Founders of Effluz